Friday 28 November 2008 1.11pm
May I suggest a read of this?
Particularly this section on page 12 as part of the list of banned practices:
18. A wolf in sheep's clothing
Falsely claiming or creating the impression that the
trader is not acting for purposes relating to his/her trade,
business, craft or profession, or falsely representing
oneself as a consumer.
NB - Phil's message has been split from a 5-year-old thread.