Yellow Pages Recession Yardstick

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Friday 3 July 2009 7.42pm
The new London Central Yellow pages arrived today and I thought straight away it looks much thinner than last year. Im such a nerd I checked and sure enough its only 696 pages compared to 1016 pages 2008/2009 and havent got round to recycling 2007/2008 yet and that was 1234 pages. Is Yellow Pages a yardstick for good times/bad times? Will talk of green shoots materialise when more businesses are around & taking bigger and more ads in Yellow Pages and it starts getting fatter again or are they just going more digital?

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