Wednesday 6 July 2011 4.24pm
I have no comment to make about the Swan, but am deeply upset to see the association of cider with street drinking in the gutter.
Cider is a wonderful artisan drink, made from often-endangered old varieties of British cider apples, and is a jewel in the British boozer's crown. Good cider is far from cheap (although small producers do get a duty exemption, and large producers are taxed at a slightly lower rate than other forms of alcoholic drink).
The unfortunate thing is that "cider" is not a protected word, and can be used by producers of all sorts of nasty stuff which has been no nearer an apple than I've been to Uma Thurman (a great shame in both cases).
The cheap white, fizzy, overproof stuff that I think OP is referring to is nothing like real cider, and should be called many things - but "cider" is not one of them.
...if you press it, they will come.