Monday 13 May 2013 12.46pm
Good luck with this Phil. For what it's worth here's a few tips based on my experience as a customer of such services:
(1) Try to keep to a regular slot so customers know when you will be coming (informing in advance on a website would be great, could run it as a Facebook page or tweet it)
(2) Watch the prices. You do of course need to make a decent profit but some of the guys who have visited have been taking the proverbial with their pricing (like or not supermarkets are getting better at selling fish).
(3) Don't be a pushy seller. So many of us in London are wary of door to door sellers and any hint of being pushy will get a door in your face. Pre-warning people (through this site to your own site) is a great way of getting people warmed up ready for your visits.
(4) Don't just push bulk (freezer) orders. Lot's of us in London do not have large freezers and so this is never going to appeal. Plus the appeal for me, at least, is getting fish that is as fresh as possible.
(5) Variety of fish on offer is good so not just the 'classics' but also some more unusual stuff will get people like me buying it just for a change (also things like crab are always welcome!)
Very best of luck with it - hope it's a huge success for you.