Thursday 26 February 2015 2.28pm
There's a massive typo in that headline (as per 99% of "lifestyle" articles in most newspapers).
It should read:
"Why [insert this week's name] has a great PR agency, which, in combination with our lazy "journalism", will almost certainly result in it being this week's coolest/hottest/[insert adjective of choice]est whatever"
...if you press it, they will come.