Tuesday 28 February 2017 1.09pm
Here you go:
'Megha Khanna, 30, Gaurav Khanna, 25, and Abhinav Saxena, 32, say they are committed to keeping the integrity of The Glad, while also adding their own twist.
Throughout failed relationships, job layoffs, hard days, trials, and tribulations, the three best friends cheered each other up with shots (or pegz) of alcohol and phrases (or “frazes”) of reassurance in setting up their dream venture – and so the concept was born...'
Southwark News, 23rd Feb.
Thanks, Tolstoy. It's an ugly 'fraze' and they clearly haven't thought about how language works in London. First it's going to get shortened to 'Pegz', then people will spell it 'Peg's', and everyone's going to expect to find a landlady called Peggy - and then (even if the prices don't warrant it) it's going to be known locally as 'Arm and a leg's'.