Friday 8 July 2005 12.10pm
Thanks for all your comments in relation to the Elephant and Castle newsletter. This was our sixth edition, and our second edition in an 8 page format. Previously the newsletter was sent out bi-monthly and 4 pages long, but as we've now dropped to seasonal editions, we have more news than will fit and we've had to expand to 8 pages as the next size up.
I think as one reader has commented, the design and 'look and feel' of the newsletter is important. Certainly we've had plenty of feedback to evidence this and have also undertaken market research that supports this view and shows that
people will pick it up and read it if it looks 'pretty'! I am aware that in this edition, particularly on page 2 and 3, there was a bit of free space filled by bright graphics, but we often run large maps and images so the format allows for this on an ongoing basis.
This is the first feedback I've had about it not fitting in letter boxes. It's no bigger than a lot of things I know I receive at home, however I am open to changing the format if I have enough feedback that shows this is a much wider problem.
In terms of the DVD, there are three seperate short films on there. The first is a 9 minute promotional film that we created for the Evening Standard Homes and Property show. This seeks to demonstrate the location of he Elephant in relation to key recognisable places in London, and also showcases some of the great things about the area as it is today, ie restaurants, period houses etc. At the end there is a 70 second computer generated movie that sweeps through key parts of the future Elephant and Castle, such as the civic square, opened railway arches, market square and town park. This is repeated as a stand-alone item as the second film. The third film was one we created based on our 'quarter' branding for some promotional events last year.
I hope this clarifies things. I am always happy to get feedback from residents-it is really valuable. I am contactable direct through Southwark Council
and our website www.elephantandcastle.org.uk
Elephant and Castle regeneration team