Tuesday 7 March 2006 2.38pm
I don't think they will have anything to worry about. In my experience the Madeira patisserie produce possibly the most awful cakes of all time.
You obviously didn't live/work in SE1 fifteen years ago in the pre coffee bar days. Back then almost every independent sandwich bar/cafe in the area (and come to that much of the rest of central London) appeared to be supplied from a single steam bakery. It produced truly terrible so-called pastries and leaden muffins - both apparently designed to survive for a week on the shelf rather than to have any flavour.
The appearance of Madeira's natas
in many such establishments was a vast improvement in consumer choice(although not good for anti-obesity campaigns).