Tuesday 19 August 2003 9.55am
It's horribly complicated - there is a "deemed consent" for "temporary" estate agent's boards.
Class 3(A) permits boards to be displayed by such firms as estate agents, chartered surveyors, auctioneers and valuers, advertising that land or premises are for sale or to let. The advertisement board for each sale or letting must not exceed, if the sale or letting is for agricultural, industrial or commercial use or development for such use, 2 square metres; but, if two boards are joined together to form a single advertisement, a total surface area of 2.3 square metres is permitted. If the sale or letting is for residential use or development, the advertisement board must not exceed 0.5 of a square metre, or a total area of 0.6 of a square metre for two joined boards. No advertisement board is allowed to extend outwards from the wall of a building by more than 1 metre. In each case only one board may be displayed on premises and this must be removed not later than 14 days after completion of the sale or granting of the tenancy.
Westminster, K&C, and Camden have got the Secretary of State to pass a "direction order" which removes the deemed consent, but I think that this only applies in the areas of the planned georgian estates and squares , where street vistas are considered particularly important.
for the Planning Policy Guidance Note 19 Outdoor Advertisement Control - especially paras 22 to 28.
for ODPM's "Guide for advertisers"