New and improved?

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Saturday 12 May 2012 9.06am
Just making a shopping list and noticed how many products in the cupboard seem to say 'New', 'New and improved' and variants thereof. I am going to make a conscious effort today not to choose anything displaying such text, if that's possible, apart from new potatoes.

Saturday 12 May 2012 1.07pm
Makes me smile matey. If it's "new" how can it be an "improved" version of the old? - and when does "new" become the same stuff they were pushing last time?
Thursday 17 May 2012 11.47am
And I bought this inferior stuff of the same brands only last week- if only I'd waited...

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