A warning to would-be astroturfers

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Friday 30 May 2008 9.03am
As of last Monday the following is illegal:
Falsely claiming or creating the impression that the trader is not acting for purposes relating to his/her trade, business, craft or profession, or falsely representing oneself as a consumer.

We will continue to 'name and shame' those who we find to be misleading users of this website in such a way.

I should reiterate that there is no blanket prohibition on local businesses participating in the forum; indeed they are most welcome to seek and respond to feedback about their services or lend their expertise to a topic under discussion. Just make sure you are upfront about your business affiliation.

But people who start threads just to promote themselves - either covertly or overtly - are not welcome.

If in any doubt about what is appropriate or not, feel free to ask. This avoids any possibility of misunderstanding or embarrassment.

[ Astroturfing = creating the false impression of a grass-roots movement ]

Editor of the London SE1 website.
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