SE1-based Fairtrade chocolate brand Divine is joining forces with celebrated cake bakery Konditor & Cook to create a sumptuous confection exclusively for sale during Chocolate Week.
Chocolate Week was inaugurated last year by Sara Jayne-Stanes of The Academy of Culinary Arts with the mission of introducing people to the delights of really good chocolate. A selection of the best chocolatiers and chocolate shops in London got together and ran a series of tastings and new product launches, encouraging people to sample a range of different high quality chocolates, and learn more about how they are made. The aim is now to roll the celebration week out across the country with other chocolatiers and chocolate specialists also taking part.
Divine Chocolate approached Konditor & Cook with the idea of a collaboration, as the bakers had made their famous Magic Cakes for special Divine events in the past.
"Divine Chocolate and Konditor & Cook 's sublime baking are a magical combination," says Charlotte Borger, Head of Press and PR at The Day Chocolate Company (the company behind the Divine brand). "It's wonderful that a Fairtrade chocolate is taking its place amongst the finest chocolates available in the UK, and we wanted to celebrate with a distinctive way to offer the public a special taste of Divine. We're thrilled Konditor & Cook is joining us to celebrate Chocolate Week."
Divine chocolate is made from cocoa bought on Fairtrade terms from the Kuapa Kokoo farmers cooperative in Ghana. As Kuapa Kokoo also owns a third of The Day Chocolate Company, the farmers will also get a share of the profits from Divine.