The Waterloo Quarter Business Improvement District (BID) has launched its campaign to win the backing of local businesses for a second five-year term.
In 2006 businesses in North Lambeth voted to establish the BID which provides extra local services funded by a levy on business rates.
Now the BID has embarked on a campaign to secure the continuation of its services after its current mandate expires next spring. A ballot will be held during February.
"There is no question that the BID has been a good thing for Waterloo and for the businesses within it," says Waterloo Quarter BID chairman John Rushton, owner of Wootton Street-based design company Small Back Room.
"My fellow board directors and I will be urging people to put their faith in the BID for a second term."
Pledges for the new term include new signage and tree light displays and an expansion of Waterloo Quarter's recycling service.
Director of operations Helen Santer said: "A second BID term would help us build on our success over the past four years, and enhance Waterloo's reputation as a thriving business district."