Politicians campaigning for a 'no' vote in next month's alternative vote referendum have launched a poster campaign featuring the London Eye.
The poster was unveiled in Belvedere Road on the South Bank on Wednesday morning.
"It would be a disaster if the unfair and expensive alternative vote slipped through and only 15 per cent of Londoners voted in the referendum," said Mitcham and Morden MP Siobhain McDonagh who was one of the parliamentarians at the launch event.
"That's why I'm calling on all Londoners to come out and vote 'no' on 5 May."
Earlier this month the Yes to AV campaign held its official launch at the Coin Street Neighbourhood Centre.