Borough Market is to launch a new centre for on-site food production. The first business to open in Jubilee Place will be the Bread Ahead bakery.
Matt Jones set up Bread Ahead after he sold the Flour Power City business he had built up.
Now he has joined join forces with Justin Gellatly, formerly of St John Bakery, who will head up a small team of bakers at Jubilee Place.
Until now, Bread Ahead has baked its products at the former Peek Freans biscuit factory in Bermondsey.
"When Justin and I were talking about working together we realised we'd got a window of opportunity here to do something amazing," said Matt.
"Between us we've got so much experience and knowledge and we couldn't be in a better location.
"We started looking at some old cook books like Elizabeth David and Mrs Beeton and thought, why don't we champion Britishness, because we should be really proud of the great heritage we have and not keep it locked away in dusty old books – let's just get out there and do it. Nothing too pretty, nothing too fancy, it's all about flavours and tastes."
The bakery – and its bakers – will be on full view to passers-by on Cathedral Street who will be able to see and smell the freshly baked goods as they come out of the ovens, onto trolleys and off to the market stall.
Integrated into the working bakery will be the Bread Ahead Bakery School where Matt and Emmanuel Hadjiandreou of The School of Artisan Food will run courses, focusing on traditional baking and pastry skills for both established bakers and keen amateurs, and in time sessions for local school children will be added to the schedule.
The space will also include an area devoted to making gluten free produce, and a library of baking that will become a resource for bakers and students.
Jubilee Place is a rebranding of the Jubilee Market. Refurbished in 2006, the space at the corner of Winchester Walk and Cathedral Street was the last bastion of traditional wholesaling at Borough Market.
"It's fantastic to be able to bring on-site production to Borough Market for the first time and all the opportunities this brings for enhancing the experience for our shoppers," said Keith Davis, managing director of Borough Market.
"People will be able to witness first hand the true artisan skills of our traders and I for one am looking forward to enjoying the taste and aroma of a Borough Market-baked loaf that will be on sale moments after being produced."
The Bread Ahead Bakery opens on 6 September and courses at the Bakery School will be available from the autumn.