Leading property services firm Jones Lang LaSalle have announced that they have redrawn their map of the 'prime' central London market to include a large swathe of SE1.
"In recognition of the elevated profile and higher values being achieved on the evolving south bank, we have extended our definition of prime and created a new area, Central South, in our analysis of the Central London residential development market," said the company in its latest research document.
"Central South will be part of our core area and will encompass the emerging markets around Battersea Power Station and Nine Elms, moving up to include the likes of the Shell Centre, Elizabeth House, Doon Street Tower, One Blackfriars and One Tower Bridge.
"It will include developments both on and just set back from the river and will run from Battersea Bridge to just east of Tower Bridge."
A three-bedroom apartment in Berkeley Homes' One Tower Bridge development on the Potters Fields coach park site has recently gone on the market for £8.4 million.