Developer Lend Lease has invited local residents to put forward suggestions for the names of the new buildings, streets and open spaces planned for the site of the Heygate Estate.
"Elephant & Castle is undergoing tremendous change at present and will soon be a global exemplar for the delivery of sustainable urban regeneration. It is important for us to preserve the rich culture and history of the area and to embody it in the new areas we create," said Pascal Mittermaier, Lend Lease's project director for Elephant & Castle.
"One way we are aiming to do this is through the thoughtful naming of key parks, streets and buildings, drawing on the history of the area.
"We encourage all people to come forward to help to name an area of their home neighbourhood and even learn a bit more about it by taking part in the community events."
Further details of the events programme, arranged in association with the Creation Trust, can be found at www.putitonthemap.org
Cllr Mark Williams, Southwark's newly appointed cabinet member for regeneration, said: "This is a real opportunity for local people to help shape the look and feel of the revitalised Elephant & Castle area and leave a lasting legacy. We want to hear your suggestions for place names.
"Whether you're new to the area, a local student or long standing resident we want to hear what you think. These are your streets, your parks and this is your community, so tell us what you want them to be called."
Lend Lease last year received outline planning permission for a development of up to 2,500 homes on the site of the Heygate Estate.
Earlier this year the Australian company revealed that it had chosen the name Elephant Park for the whole development.
Demolition of the Heygate Estate is now well under way.
• To suggest a name for a location in Elephant Park, email email@example.com