Adrian Shaughnessy's talk will deal with the essential requirements needed to function as a designer in the contemporary scene. He will suggest the three key attributes that the modern graphic designer requires in order to: produce work that has more than just surface relevance; to deal with the demands of clients and end users; and to avoid the trap of personal disappointment and dissatisfaction.
Adrian Shaughnessy is a self-taught graphic designer based in London. He spent 15 years as Creative Director of Intro, the design studio he co-founded. He left in 2004 to pursue an interest in writing and to work as a freelance consultant. Until spring 2007, he was consultant creative director of This is Real Art. Today he runs ShaughnessyWorks, a studio combining design and editorial direction.
Shaughnessy has written and art directed numerous books on design including the Sampler series, a trio of books devoted to radical music graphics. His most recent publication is How to be a Graphic Designer Without Losing Your Soul.
He is editor of Varoom The Journal of Illustration and Made Images . He writes regularly for many design publications, including Eye, Creative Review, Etapes and Grafik. He has a monthly column in Design Week and is a contributor to The Wire. He has been interviewed on television and radio about design and contemporary visual culture, and lectures extensively in the UK and abroad. He hosts a weekly radio show on Resonance called Graphic Design on the Radio.
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