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Vinopolis "eyes expansion"???

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Sunday 22 November 2009 3.59pm
Stumbled across this while looking for something boozy but not SE1 related ...

Chris Mercer on Olly Wehring's Beverage Business Blog wrote:

Vinopolis eyes expansion
20th November 2009 15:29

Vinopolis, the world wine tourist attraction in central London, plans to expand after marking a decade since opening its doors.

just-drinks deputy editor Chris Mercer attended the Vinopolis tenth anniversary dinner last night, held in the attraction's Cantina restaurant.

Vinopolis board members took the opportunity to announce expansion plans for the attraction. Planning permission has already been received to knock through into a further four disused railway arches, under which Vinopolis is built.

The new space will be used to build a 'street' that is likely to tie the attraction closer to food and wine matching. There are already plans to install a 24hr bakery.

It is no secret in the wine and spirits trade that Vinopolis has struggled to make money for much of its ten-year history.

However, green shoots of optimism at the arrival of new managing director Rupert Ellwood two years ago appear to have blossomed. There is now talk among board members of turning a profit, while extra events, from tastings to comedy nights, have injected more life into the attraction.

Where would the custom for a 24 hour bakery come from in that location? Could it ever rival the Brick Lane beigel bake for out of hours traffic without something similarly authentic (and cheap!!!)?
Sunday 22 November 2009 4.20pm
The bakery would bake through the night to supply the restaurant trade:

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Sunday 22 November 2009 5.01pm
Hmmm... that doesn't seem to be the impression that booze industry journalists left last week's dinner with.

PR Boosterism from Vinopolis - whatever next!
Sunday 22 November 2009 8.11pm
Bring on the helium balloons?
Sunday 22 November 2009 10.03pm
When I went to Vinopolis a few years ago I seem to recall large areas of the attraction were closed off and appeared to have been closed for some time. Is this no longer the case?
Monday 23 November 2009 9.21am
large areas closed off and they plan to expand - excellent business plan!

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