Chris Mercer on Olly Wehring's Beverage Business Blog wrote:
Vinopolis eyes expansion
20th November 2009 15:29
Vinopolis, the world wine tourist attraction in central London, plans to expand after marking a decade since opening its doors.
just-drinks deputy editor Chris Mercer attended the Vinopolis tenth anniversary dinner last night, held in the attraction's Cantina restaurant.
Vinopolis board members took the opportunity to announce expansion plans for the attraction. Planning permission has already been received to knock through into a further four disused railway arches, under which Vinopolis is built.
The new space will be used to build a 'street' that is likely to tie the attraction closer to food and wine matching. There are already plans to install a 24hr bakery.
It is no secret in the wine and spirits trade that Vinopolis has struggled to make money for much of its ten-year history.
However, green shoots of optimism at the arrival of new managing director Rupert Ellwood two years ago appear to have blossomed. There is now talk among board members of turning a profit, while extra events, from tastings to comedy nights, have injected more life into the attraction.
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