It seems to me that since so much of how we live now is based on the abstract of providing a service rather than the physical bond of manufacturing and concomitant loss of social capital that engenders, it should come as no surprise that 'Public Relations' has very little to do with the public as a group of individuals merely that of 'being present' before a public, who often have to suffer it grudgingly.
Recently the company I work for suffered a server failure and 70% of the workforce were suddenly at a loss what to do; being part of a team that makes things the rest of us carried on without a care. What became interesting is how the artificial demarcation of job responsibilities between the first group broke down as they sought out real things they could be doing as opposed to merely tapping at keypads and shifting a piece of plastic from ear to ear, with the result they found themselves helping the production department sat around a huge table as a true collective of individuals bonded by mutual sympathies towards a common physical goal and enjoying the experience, something I like to refer to as 'leakage'. These are people normally reluctant to even talk to each other outside of their respective job 'roles'. Lose sight of human 'leakage' and you end up with barely functioning boxes with are easily labeled but poorly used.
I think there's some kind of message in there but I may have blurred the edges a little.
Eyeing Spa Way's site they don't come across as those likely to steal your children and put them in pies for evil mothers to eat;
"Prior to our move to Bermondsey we spent 5 years in Southwark and coped with the odd mugging, pilfering and the occasional pellet through the window. As a team we thought a Christmas tree in the community playground opposite would look nice - for one day.
We also thought the lighting-up ceremony, carol singing and mince pies would be scorned. How wrong we were. We discovered we had lovely and appreciative neighbours. And the tree - it twinkled untouched until twelth-night."
Though I'm intrigued to see that Bermondsey is not apparently in Southwark.
The paint colour remains painful, although now dulled, but it was the owner's contemptuous and patronising attitude to neighbours which really galvanised opposition. For a PR company whose crisis communications tips included 'don't create enemies' it's certainly an interesting strategy to adopt in its own back yard.