Thanks for the update Tim. Just had a look, the bottom, 'normal' bit of signage looks much better/smarter, and it's definitely in keeping with the rest of the shops.
Fair enough. Thanks for your contribution/advice, if you made one/gave any.
I'll leave the concerns around astroturfing to others. I've been wrong about this before, so didn't want to chime in on that, but there's been something distinctly 'odd' about many aspects of this little thread.