Locals invited to help shape new identity for London Bridge area

"The London Bridge Place Identity Project has been launched by business improvement district Team London Bridge who have appointed place branding consultancy Place Matters, destination development consultancy Ideado Consulting and brand design specialists Zulver & Co to carry out the work"

I have held off for a few hours before posting. In my few years in SE1, this has to be the most ridiculous news story. How many quangos to decide what the area should be called..? An area with so much history, so much tradition.....and these agencies want to come up with something "fresh". Is anyone else affronted by this, and the blatant waste of money.....

"Their opinions cannot help being respected by planners and will give investors and developers confidence that what they propose is actually what is wanted."

My thoughts on reading this were all that interests investors and developers is maximising profit so I can't see how they would be sensitive to the opinions of local people. I would have preferred a green space were the intended King's College development is planned; it would provide a new view on The Shard, have a dramatic impact on the local 'textures' and relieve the unrelenting 'shopping experience' of BHS, but what incentive would there be to take that seriously? And I'm not talking a 'green plaza' so beloved of architects which amounts to a couple of trees on a windswept expanse off paving with some sculptural feature used in a token fashion.

I'm suddenly wondering whether that would be considered part of the London Bridge area? Possibly not.

I had to chuckle when I saw it. Idiots.

I am also rather suspicious of their intend, but I will reserve judgement until I know what opportunity they give to voice our opinions. I have signed up for a face-to-face interview. Let us see.

and now we have london bridge quarter security guards strutting up and down st thomas street.... grrrr!!!

Maybe this is not a mistake after all....




http://www.london-se1.co.uk/forum/read/1/171481

I've signed up. I also find it ridiculous. (I find the whole BID thing ridiculous, but this branding thing is ridiculous squared, imho.)

"The London Bridge Place Identity Project has been launched by business improvement district Team London Bridge who have appointed place branding consultancy Place Matters, destination development consultancy Ideado Consulting and brand design specialists Zulver & Co to carry out the work"

The brilliant Twenty Twelve may have finished but it seems Siobhan Sharpe and the agency 'creatives' have found new employment since the series ended.

I'm not holding my breath, but I hope this exercise has more point to it than the crumbling brass letter pavement signs and (now defunct) stainless steel signposts placed along BH Street. Those, along with the horrible plasticy replacement local road signs were part of the ex S/Council 'urban renewal specialist' Fred Manson's legacy.