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Billboards on the flyover

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Wednesday 2 September 2015 2.16pm
I was impressed by this wooden-clad billboard with integral flowerbeds in Lambeth Palace Road - much softer than your typical advertising installation:

https://twitter.com/se1/status/639031881724489728

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Sunday 11 October 2015 7.28pm
One of the three application (15/AP/2606) has been withdrawn.

The other two applications are still pending.

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Sunday 11 October 2015 9.02pm
Do we know why it has been withdrawn and which one it was, is it too much to hope that the other two will be withdrawn as well?
Sunday 11 October 2015 9.11pm
It's this one that's been withdrawn:



The planning officer's report says:

"The application was likely to be refused planning permission.

"Objection received from TFL in regards to impact of the illumination (LCD) that would have an impact on hihgway [sic] safety."

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Sunday 11 October 2015 10.06pm
Surely the same case could be made for the others or do they not fall within the TFL jurisdiction?
Monday 12 October 2015 8.08am
I do wonder about the safety aspect of street-side advertisements and whether any analysis of the before and after accident rates has been made. I ask this because the ad-boards always seem to be set where there are traffic lights/pedestrian crossings or where traffic usually stops. Obviously this is done to catch the attention of motorists but in gaining their attention it must surely act as a distraction from their safe driving. At least the one James shows is right outside the A&E of St. Thomas's ready to receive any accident victims from the pedestrian crossing as a result of distracted drivers.

Why are they allowed ? Who exactly makes money out of them ?
Saturday 7 November 2015 11.49am
The two remaining applications have had amended drawings submitted to reduce the size of the billboards.

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Wednesday 23 December 2015 7.50pm
The withdrawn application has been resubmitted in a revised location, facing Great Dover Street:

http://planbuild.southwark.gov.uk:8190/online-applications/applicationDetails.do?activeTab=summary&keyVal=_STHWR_DCAPR_9563814

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Wednesday 23 December 2015 10.46pm
The persistence of the applicant is formidable.

But instead of blighting what is, compared with the new Bend at Elephant and Castle, still a fairly civilised junction to pass through by whatever means or live near (I guess), why doesn't the applicant help fulfil our visionary council leadership in trying to turn Elephant and Castle into a fantastical "Piccadilly Circus of the South". Postcards will confirm that 8 lane ring roads are not the landmark that we've just had built towards this vision, but instead vast advertising hoardings are the circus' most instantaneously recognisable and distinctive feature. not just temporary building wraps as above the pub or small LED screens as on the shopping centre, but vast glowing facades the bring colour to the new monotone expanses of tarmac and stone. Where might we have such hoardings at E&C? On the facade of Draper House that faces the link road perhaps? Residents could be rewarded with a cut of the revenue with a subsidised service charge or a larger communal Christmas tree.


James Hatts wrote:
Thursday 24 December 2015 5.09am
This is still a blot on the landscape and will reverse the good work done recently to improve the visual appeal of the area. So cynical to break up the applications and try again over Christmas too.
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