I went Saturday evening. Very pleasant, and a welcome addition to the area.
The shop is great, but the prices are quite aggressive. The whole site is a large area to fill and I don't think there's enough local demand to keep it going. It's only going to work if they can persuade large numbers of people that the Elephant & Castle is a good place to go for a night out.
And the outdoor surfaces are large shingle. I was wearing leather shoes and they looked seriously scuffed after the visit. I'm not sure I'll be going somewhere often if I have to polish my shoes after every visit.
Went on Sunday morning, but it was a bit too early. If they say they open at 11, maybe the should make sure they're up and running by 11, not start everything up at 11. All that was available was (gorgeous) ice cream. The shingle surface is problematic to walk on... Entertainment was provided by a lady who runs one of the stalls shouting at her staff that "none of them are indispensable". The prices in the shop are prohibitive, although it is well stocked. Will be going back for lunch soon hopefully, the pizza oven looks promising.
Agree about the prices. Some things are good value whereas others are really expensive! We had a tasty ham/cheese platter which for £10 was a good size, but two small glasses of wine cost the same amount (you could buy the bottle for another £3, a much better deal).
The ice cream tasted good and I spied a pizza oven in the area still under development (at the back) so a return trip is definitely needed.
The site is huge so I'm sure they will need a lot of custom to be profitable. It's going to be tough but I wish them luck.
I had a delicious pizza, large size, soft but chewy dough, not undercooked nor too crispy, fresh ricotta, mozzarella and parmesan - all super-authentic, expertly baked by real italians - £7. That is somewhat cheaper than any of the revolting chains such as Papa Johns, Dominoes etc...
Coffee prices were comparably with other place in SE1 - cheaper than Starbucks and some other chains.
Went with the family on Saturday, the food court area is great, and the children loooooved the ice cream. The shop is on the pricey side - but i noticed a lot is organic, the deli counter seems reasonable, and very good choice. Very friendly though and helpful. Give it a few weeks and you'll not be able to move in there for people.
I really love the place, but it's a massive gamble. It won't be easy to convince tourists to go all the way there, most Londoners still look down on Elephant and it's bit pricey for the current local population. Good luck to them anyway!
Maybe they are counting on all those young professionals that will live in tiny rabbit hutches in all these brand new 40+storey buildings around the Elephant & Castle. They will die to go out in the fresh air and spend all their hard earned cash in homely Italian food.