I see that they are going to use the exterior of the Imax as a giant billboard. Seems rather a shame. The orginal idea was to commission an artist to produce a new scheme for the building each year, but the current painted design (behind the glass) has been the only one. I rather object to every surface being covered in ads.
I do too. I thought the underneath of London Bridge Station, with the cleaned up brick arches, was a rather lovely space, until it got covered with adverising hoardings and filled with stalls. I suppose it was premature of me to think that Network Rail had decided to create a nice environment for its passengers - I should have been more cynical.
How crass! imagine walking over waterloo bridge to the sight of that.
The imax always struck me as a building that you'd have no idea was a building if you didnt already know what it was - with its lack of visible entry points. now it will just look like an advertsing hoarding.