Oxo was a cheaper variation on "Liebig's Extract of Meat". The company (which also made Fray Bentos corned beef) traded under the Liebig name (or as LEMCO) until the first world war's anti German xenophobia when they started promoting the OXO and Fray Brentos brands more vigorously.
However, the official documents for the company's battle with the London County Council in the late 1920s to get its advertising onto the building are in LEMCO's full name.
one great piece of info about the oxo tower is the window at the top. and why it is a window. they didn't get permission to have the 'OXO' sign they wanted. so they put a window in instead with the design of 'OXO'
I'm sorry if we haven't responded to your email yet. We've recently moved to our new Neighbourhood Centre and are using new email addresses. You can reach us directly using [email protected] for any questions. Otherwise, (as mentioned by another user)our website contains updated information on our aims and objectives as well at the history of Coin Street (in the About Us section, top left-hand side).
I look forward to hearing from you,
Lindsay (Help Desk)
Coin Street Community Builders