I suspect what he meant was that JK's post was rather too advert-like.
If it had been made in a new thread it would certainly have been deleted. I may also have removed another message he posted; I forget the sequence of events now.
Shootfactory has subsequently run paid adverts in both our print and email publications.
Apart from that I know nothing about them.
When you say that you have been contacted by Shootfactory - by what means? Email? Phone? Letter? Private message on the forum? If the latter, I would of course be concerned about any misuse of the facility.