Friday 22 June 2007 12.41pm
It's a difficult one. I'd like to encourage more people to post more reviews but I'd like them to be genuine!
I do monitor the reviews posted and if I can detect a link between the reviewer and the establishment I do 'hide' the offending reviews from public view.
If there is no firm evidence to suggest that the review is not genuine I sometimes give the poster the benefit of the doubt.
It's very depressing that there are so many unscrupulous people who feel the need to promote their own businesses in this way.
A while ago I was talking to a marketing consultant who cheerfully admitted that he advises his clients (including restaurants) to register on sites like this and post fake reviews.
To regular readers/users of this site: Please do head over to the restaurants, pubs and bars
section and post reviews of your favourite restaurants, cafes, coffee shops, greasy spoons, sandwich bars etc.
It doesn't have to be a long essay, just a couple of sentences is fine.