Producer Michael Hurll is pressing ahead with his plans for a Hollywood-style Walk of Fame on the South Bank to be unveiled next September at the culmination of a major ITV1 series.
Bronze stars – just like the Hollywood ones – will run along the South Bank riverside walk close to ITV's Upper Ground headquarters.
The Avenue will launch next September with 150 plaques and 100 will be added every year. The only criteria are that nominees are British and were born after 1900.
The Avenue of the Stars was devised by veteran entertainment TV producer Michael Hurll, who founded the British Comedy Awards. He said: "We aim to honour all the best stars of stage and screen from the last century. We'll show clips and interviews with the nominees and viewers can have lots of fun deciding who should and who shouldn't be included."
The 18-inch-square paving stones will feature a star beside the name of the artist. Panels from the fields of entertainment, comedy, drama, pop and classical music will be established to compile lists of eligible "greats" from which the audience will choose the initial 150.