Local developers Acorn Homes have come up with a novel way of welcoming new residents to the area by linking up with Tate to offer homebuyers a year's free gallery membership.
Acorn's properties largely target young professionals and the company's partnership with Tate is a move to encourage new SE1 residents to make the most of its facilities and support its key attractions.
"When you first move in to a new property so much time is consumed by sorting out mundane things that often months go by before you start to get to know the area you have moved to," comments Acorn Homes director Romy Summerskill.
"Acorn has been part of SE1 for over a decade and we have watched the area grow and change into the great environment that it is today. We want our residents to enjoy all that the area has to offer, starting with what we consider to be its finest attribute."
Tate Membership offers free entry to exhibitions at Tate Britain, Tate Liverpool, Tate Modern and Tate St Ives, use of exclusive members' rooms, TATE ETC. magazine and priority booking for exhibitions.