London SE1 website team

Dyson launches vacuum cleaner at Oxo Tower Wharf

Former Design Museum chairman James Dyson chose Oxo Tower Wharf to launch his latest vacuum cleaner. Bemused passers-by also spotted three giant yellow balls on the Thames.

Dyson stunt on the Thames
Photo: Alex Griffiths

Three yellow balls mounted on boats were also part of the launch event.

The Ball, as the new cleaner is known, is able to change direction with a small turn of the wrist rather than the push-pull method needed with conventional upright cleaners. It will sell for between 320 and 350.

The Ball is said to be the result of 50 million and three years' work at Dyson's research and development centre at Malmesbury in Wiltshire. Dyson claims it is the biggest change to vacuum cleaners since he introduced his celebrated bagless design 12 years ago.

Last September James Dyson resigned as chairman of the Butler's Wharf-based Design Museum.

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