Two of the London Eye's capsules were transformed into a bus and a tube train on Monday morning to mark the launch by Ken Livingstone of special offers at London attractions for tube and bus ticket holders.
Mayor Ken Livingstone said: "Londoners and visitors have so much to see and do, and now is the right time to get out there and experience the best of the Capital.
"Londoners all know the best way to travel around is by public transport, and so anyone who has a valid ticket can now benefit from some fantastic deals.
"Transport for London's role in promoting London's 2012 bid, with adverts and wrapped Tube trains and buses, meant that no Londoner or visitor to the Capital could have failed to recognise our passion for the Games.
"TfL's participation in the Everyone's London campaign will get the message across that the shops, restaurants and attractions in central London are simply too good to miss."
• Dali Universe: 20 per cent off
• Design Museum: 20 per cent off
• Hayward Gallery: 2 for 1
• London Aquarium: 20 per cent off
• London Dungeon: 20 per cent off
• London Eye: 2 for 1 for Oyster card holders
• Saatchi Gallery: 20 per cent off