Park Plaza Hotels plans to become the South Bank's largest hotel operator with two new developments, including a 930-room conference hotel on the County Hall annexe site at the end of Westminster Bridge.
The new hotels are being built and owned in partnership with developers Galliard and Frogmore, both of which have signed long term management agreements with Park Plaza Hotels Europe which will operate the hotels under the Park Plaza Hotels & Resorts brand.
Atrium of the County Hall Park Plaza
2005: The derelict County Hall annexe
2010: Westminster Bridge Park Plaza
The Westminster Bridge Park Plaza will be located at the end of Westminster Bridge, on the site of the notorious County Hall annexe, derelict for at least a decade and a half. It will be replaced by a 14-storey hotel landmark with a "spectacular" full-height atrium.
The hotel will offer a health spa with gym, indoor swimming pool and fitness area, two restaurants, a bar with a stunning vista of the Houses of Parliament, executive business lounges, business centre and retail outlets.
All guestrooms will have similar state-of-the-art features as the adjacent County Hall Park Plaza, including the fully equipped kitchens in many of the rooms.
With these two additions to its hotel portfolio, Park Plaza Hotels Europe will operate more than 2,200 guestrooms in central London – including 475 rooms at the Riverside Park Plaza on Albert Embankment.
Boris Ivesha, president & CEO of Park Plaza Hotels Europe, said that he was "delighted to be opening these [hotels] well in time for the London 2012 Olympics."
County Hall Park Plaza and Westminster Bridge Park Plaza are both owned by private investors in partnership with Galliard and Frogmore Property Company Limited.
Galliard is already running an extensive marketing campaign promoting the Westminster Bridge Park Plaza as an investment opportunity under the 1 Westminster Bridge brand. A launch event for prospective investors is to be held at the Riverbank Park Plaza, 18 Albert Embankment, on Saturday 22 and Sunday 23 October. Doors open at 10.30am.