One of the few places where Wallace and Gromit's new favourite cheese can be bought is Borough Market.
Stinking Bishop is made on Laurel Farm at Dymock in Gloucestershire where Charles Martell employs just two cheesemakers who use an old monastic recipe.
He knows about the once struggling Wensleydale creamery which now has 200 employees but says that he is quite happy with his two stong team.
"For a start, we can't employ any more people because we don't have anywhere to park their cars or put in a new toilet. We're just a farm, after all," he says.
George Martell ageed to allow his cheese to feature in the film but he declines to reveal its role in the plot. The Curse of the Were-Rabbit is at cinemas from Friday 14 October.