Clothes designer Paul Smith has opened a shop in Park Street on the edge of Borough Market.
"I opened in Borough Market because I love the area" says Paul Smith. "I love the buzz. It is full of energy. In many ways it reminds me of Covent Garden all those years back. My first shop in Floral Street I opened in 1979 when Covent Garden was absolutely empty apart from the Opera house, Ballet school and a fruit and veg stand."
The shop, which featured in Guy Richie's film Lock, Stock and Two Smoking Barrels, sells men's and women's casual clothing, shoes and accessories. Collections include the jeans labels and elements of the women's Pink label, casual shoes, T shirts, socks, accessories, bags, and soft luggage.
Also featured will be products that Paul has found on his travels abroad.
From the shop doorway can be seen the Floral Hall which was standing in Covent Garden when Paul Smith opened his first shop there.
Other Covent Garden exports to be found on Park Street are Neal's Yard Dairy and the Monmouth Coffee Company.