Hilary F. Smith

Revealed: Celebrity Fairtrade habits

The Fairtrade Foundation has recruited familiar faces such as Anita Roddick, Vic Reeves and Adrian Edmondson to highlight the positive impact that buying Fairtrade products can have on poverty.

Anita Roddick
Anita Roddick

The exhibition was launched during Fairtrade Fortnight, the annual promotional event supported by major retailers and independents, universities, local towns and development agencies.

Trevor Leighton has taken a series of black and white portraits showing high profile celebrities having fun with a range of Fairtrade products from pineapples to cotton. Accompanying the photographs are quotes from the celebrities explaining why they are committed to buying Fairtrade.

"Nowadays I don't think twice about buying Fairtrade becuase the products are all top quality and more and more Fairtrade products are available, from cotton to roses. It is very important that producers receive the financial rewards they desreve and don't get forgotten," says Donna Air on her reasons for buying Fairtrade products.

Gail Porter
Gail Porter

The goal of the exhibition is to try and show people the importance of making the purchasing of fairtrade products a habit. Not only does the exhibition have its central display, but it also has a wide array of actual products available for purchase. By displaying a wide range of celebrities and their Fairtrade product of choice, the Fairtrade Foundation hope to make a change in everyone's lives.

• Until Sunday 26 March at, Oxo Tower Wharf , Bargehouse Street; open daily 11am – 6pm

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