The bespoke tailor Dress2kill has long been based in SE1 and has now opened its first retail outlet in The Cut.
But now Dress2kill has a bold shopfront and a welcome which on any day includes a glass of wine or a cup of coffee.
The business, established just five years ago by James Hibbert and Shirley Biggs, has provided suits for a list of celebrities including Richard Branson, Jonny Vaughan and Andrew Strauss. Image consultant Shirley advises on shirts and ties to go with the right suit for your shape and the occasion.
The former bookshop has had a dramatic makeover. The most impressive addition is the glass floor which looks interesting from upstairs but allows plenty of light into the lower ground floor where you can be pampered.
Downstairs a haircut is £20 and also on offer are wet shaves, facials, manicures and massage treatments. This is why James refers to the shop as a salon for it seeks to be a place for style-concious men who like to not only look good but feel their best.
He adds that this is the first of many Dress2kill salons which will appear across London and the UK. A membership scheme offers discounts of up to 25% on all services.