Charity Breast Cancer Care has relocated its London-based staff to Great Suffolk Street - and is calling on locals to get 'In the Pink' to raise money for its work.
October is Breast Cancer Awareness Month and Breast Cancer Care is asking everyone across the UK to get 'In the Pink' to raise money for people affected by breast cancer.
Local builders David Gaddes and David McEwan were keen to support the campaign and the charity is urging its new neighbours in SE1 to hold their own pink event – anything goes from pink parties to coffee mornings, quiz nights to fancy dress competitions – as long as it involves pink.
Breast cancer is now the most common cancer in the UK, with more than 44,000 people newly diagnosed every year. Breast Cancer Care's In the Pink campaign raises money to help fund the support and information services that the charity provides to anyone affected by breast cancer across the UK.
Breast Cancer Care's central and London and South teams have recently moved to a single location in Great Suffolk Street. From here the charity hopes to deliver even more face-to-face services to people with breast cancer.
"In the Pink is a fantastic campaign that everyone can get involved with," explains area fundraiser Rebecca Smith.
"We would be delighted if local businesses and organisations in SE1 would follow in the footsteps of our local builders and support the services that Breast Cancer Care provides."
TV presenter Lorraine Kelly is lending her support to the In the Pink campaign and hopes she can help beat last year's fundraising total of £800,000: "Breast Cancer Care is a charity close to my heart and I'm honoured to be supporting In the Pink this October. It's the perfect excuse for a party! I'll be getting friends and family round for dinner and charging for every course I serve.
"The great thing about getting In the Pink is you can do anything – get creative and sell pink smoothies to your colleagues or have a girl's night and charge for pink manicures. Every penny you raise will help Breast Cancer Care support thousands more people affected by breast cancer."
Getting In the Pink couldn't be easier, just decide on your event, order a fundraising pack from Breast Cancer Care and get planning! In the Pink Day is Friday 19 October, but events can be held throughout the month. Visit www.breastcancercare.org.uk/inthepink or call 0870 164 9422 for your free a fundraising pack.