As part of a forthcoming advertising campaign Volkswagen created a life-sized ice sculpture of their Polo Twist model and parked it outside the Saatchi Gallery in Belvedere Road.
Ice Box managing director Philip Hughes commented: "We have worked on hundreds of projects for major brands throughout the UK and Europe, mainly for live communications and events. However, the Polo Twist is the largest project for a specific shoot and single piece of advertising."
The images of the ice car will be used in a four-week national press advertising campaign for the Twist – which comes 'chilled' with free air conditioning – starting on Thursday 27 May.
The question remains – did Volkswagen pay the congestion charge for the ice car...?