Alan Fletcher

Alan Fletcher (1931-2006) was among the most influential figures in the history of British graphic design. Co-founder of Fletcher/Forbes/Gill in the 1960's and Pentagram in the 1970s, he created enduring graphic schemes including the identities of Reuters and the V&A.

More recently in his role as Creative Director of Phaidon Press he had a major impact on book design. To mark the donation of Fletcher's archive to its collection, the Design Museum will present the first retrospective of his work.

By synthesising the graphic traditions of Europe and the US into a spirited, witty and very personal style, Alan Fletcher has defined modern graphic design in Britain since the early 1960's.

The Design Museum exhibition will explore the ingenuity of Fletcher's commercial work for high profile clients, including Olivetti, ICI and Lloyds, alongside the personal projects in lettering, collage and illustration, with which Fletcher has entertained himself – and us – over the years.