The first exhibition to tell the story of the cut flower trade from the 17th century until today. The exhibition will also explore the inspiration of cut flowers to painters, and to the art of floristry, and their symbolism in rites of passage such as marriage, funerals, and memory.
The exhibition begins in 17th century Covent Garden: the square built by The Earl of Bedford contained a market for fruit and vegetables. Covent Garden continues to be the heart of the flower trade, whether represented by the Floral Hall, illustrations by Edward Bawden, or iconic films such as Lindsey Anderson's Everyday Excerpt Christmas, from the 1950's. The stall-holders, in their current location in Nine Elms, will be the subject of an artist's commission as we seek to record their stories of life at the Flower Market.
Until the 19th century, the wholesale trade in flowers was local, small in scale, and existed alongside allotments and Head Gardeners' cutting gardens and displays in the great house. This slowly evolved, with, in the 1880s growers of snowdrops and daffodils in Spalding, Lincolnshire, racing to supply London markets by train; by 1929 this had increased to 20 tonnes a day. In 1940, 4 million bulbs were shipped to America as payment for arms.
The world's flower trade has increased from £1.8 billion in the 1950s to in excess of £64 billion today. After trains came planes: in 1969 the first air freighted flowers flew to the United States from Colombia. However, the globalised trade has attracted increasing controversy over its environmental impact, and allegations of exploitation of vulnerable workforces.