The Design Museum and Beefeater 24 have joined forces to celebrate London's dynamic design ecology and explore what it is that attracts the worlds leading designers to study, live and work in the city.
At the heart of the exhibition is a series of new commissions by influential and renowned London-based designers from different disciplines, including Jan Kaplicky, BarberOsgerby, Industrial Facility and Paul Smith.
Fifteen designers have been asked what they would give back to London and their intriguing responses will be displayed in and around the museum.
A media-rich timeline pinpointing the significant projects, people, collaborations and critical moments in London since the sixities, will reveal the stories that have stimulated and shaped London's unique design community.
Super Contemporary Designed in London with Beefeater 24 will also map a number of key London influences such as the media, retail, schools and iconic exhibitions that have changed how design is perceived.
The intricate relationships and connections that characterise the London design scene will be displayed with a series of personal maps commissioned from key designers that represent the city's creative networks throughout London and beyond.