A new weekly Saturday morning farmers' market will open at Bermondsey Square on 7 November.
It is organised by London Farmers' Markets, established 10 years ago, which now runs 16 weekly markets around London.
"All the produce comes from within 100 miles of the M25 - that's the rule," explains Cheryl Cohen.
LFM visits all the farms and producers who sell at their markets. "We try to find producers as close as we can to the market. We will have people from Lincolnshire and Somerset, and we will also have people from Kent and Hertfordshire."
Shoppers at the new Bermondsey market can expect to find 25 stalls selling meat, poultry, game, vegetables, fruit, juice, salads and herbs - but the exact range will depend on what's in season.
Although the emphasis will be on fresh produce to use in home cooking, there will also be some secondary producers at the market. These traders are also bound by LFM's 100-mile rule, so for example a stall serving Polish pierogi would have to source its ingredients from 'local' farms.
Cohen says that the recession means that people are shopping more carefully but the appetite for fresh, locally-sourced produce is undiminished.
"People still have to eat and food is important to them," she says. "That's why our markets are weekly not monthly.
"What I want to bring here is a very pleasant shopping experience for everybody in the area. There's something for everybody here. People will come and shop here and meet their neighbours and have a lovely experience."