Giant pink bra installed on ITV’s South Bank tower
Abseilers have installed the world's largest bra on the side of ITV's London Television Centre tower on the South Bank.
The stunt was timed to coincide with the Breast Cancer Campaign's Wear it Pink Day and the bra was unveiled during ITV's This Morning programme on Friday.
Guinness World Records required that the record-attempt bra was to be an exact scaled-up replica of a garment on sale at the moment.
The giant bra, which took four weeks to make, was based on a Debenhams design. It took six days to prepare the rigging and abseilers worked for three days to install the bra.
ITV had applied to Lambeth Council for planning permission for the installation but the application was withdrawn before a decision was made.
• Find out more at www.worldrecordbra.com
Comments
Share
The SE1 website is supported by people like you
More to read
- New world record set in Bermondsey ... for eating baked beans 17 Mar 2014
- Doritos installs giant sofa in Potters Fields Park 3 Jun 2010
- World record for Star Trek costumed characters set at Millennium Bridge 14 Feb 2010
- Arm wrestling record broken in Potters Fields Park 14 Nov 2008
- Massage world record set in Potters Fields Park 22 Oct 2007
- 600 space hoppers on the Millennium Bridge 16 Apr 2007
- World's fastest office comes to Westminster Bridge 9 Nov 2006
- Longest surviving iron lung patient dies at 67 21 Apr 2006
- Join the world record attempt at Tower Bridge 24 Mar 2005
Related forum discussions
- None found. Why not start a discussion?
Follow us
Email newsletter
For the latest local news and events direct to your inbox every Monday, you need our weekly email newsletter SE1 Direct.