Prominent Labour MP Keith Vaz has called on the Government to intervene after Coca-Cola became the main sponsor of the London Eye.
The South Bank observation wheel reopened last Saturday after its winter maintenance closure with its new Coca-Cola branding.
Activists from the Children's Food Campaign – led by Lambeth Labour councillor Malcolm Clark – handed out toothbrushes to tourists in the queue on Saturday morning to highlight the sugar content of the popular soft drink.
Now Labour MP Keith Vaz has tabled an early day motion in the House of Commons condemning the Coca-Cola deal.
So far the EDM has only attracted the backing of one other MP: Lib Dem Sir Bob Russell.