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MPs: Coca-Cola sponsorship of London Eye 'irresponsible'

Prominent Labour MP Keith Vaz has called on the Government to intervene after Coca-Cola became the main sponsor of the London Eye.

MPs: Coca-Cola sponsorship of London Eye 'irresponsible'

The South Bank observation wheel reopened last Saturday after its winter maintenance closure with its new Coca-Cola branding.

Activists from the Children's Food Campaign – led by Lambeth Labour councillor Malcolm Clark – handed out toothbrushes to tourists in the queue on Saturday morning to highlight the sugar content of the popular soft drink.

Now Labour MP Keith Vaz has tabled an early day motion in the House of Commons condemning the Coca-Cola deal.

The EDM in full

That this House is concerned with the public health implications of Coca Cola sponsoring a major landmark of the UK, the London Eye; notes the London Eye is clearly branded in Coca Cola livery and lit bright red; believes this prominent promotion of a high energy, high sugar product is irresponsible at a time of record child obesity, rotten teeth and diabetes levels; further notes this sponsorship deal comes after the commitment by the NHS to an evidence-based national health prevention strategy; and calls on the Government to intervene and review the implications of this decision.

So far the EDM has only attracted the backing of one other MP: Lib Dem Sir Bob Russell.

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