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Old Vic to launch 10 preview ticket scheme

The Old Vic theatre is to sell more than half of all seats at the first five previews of each production for just £10.

Old Vic to launch 10 preview ticket scheme

The new scheme is sponsored by PwC and will replace the existing Under-25s club discount.

"We are delighted to continue our relationship with The Old Vic and to further develop it by offering PwC 10 Previews," said Ian Powell, chairman and senior partner at PwC.

"Working together, we will help to ensure that the theatre is made even more accessible and inspiring to a wider audience."

Matthew Warchus, The Old Vic artistic director designate, said: "My ambition is to make the artistic popular and the popular artistic, and, with the invaluable support of PwC, we will be able to launch a new ticketing scheme, the PwC 10 Previews, which will make our shows more accessible and affordable for all.

"Whether you're young or old, we aspire to offer you something that will appeal. I firmly believe in the overwhelming and transformative power of live performance, and we are delighted to be partnering with PwC to inspire a new audience at The Old Vic."

The new scheme begins in September.

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