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Ruby Lucy: details of Lower Marsh’s ‘lean luxury’ hotel revealed

Details of the new hotel that will replace a parade of shops in Lower Marsh have been revealed. Ruby Lucy is due to open in the Waterloo street by the end of 2019.

Ruby Lucy: details of Lower Marsh’s ‘lean luxury’ hotel revealed

It's nearly a year since the redevelopment of 100-108 Lower Marsh as a 66-room hotel was approved by Lambeth's planning applications committee.

Now, details of the new hotel's operator have been announced.

The hotel will open in late 2019 as Ruby Lucy, the first venue in the Ruby Group outside Germany and Austria.

"Like all our hotels, Ruby Lucy will follow the Lean Luxury philosophy," says the company.

"We consistently leave away things we deem as unimportant. We don't need a restaurant or room service in a hotel that is located in the heart of the city we'd rather show you the best hotspots in our neighborhood to make the most of your stay.

"We don't need huge rooms, because luxury can also work in confined spaces. But, we also want everything to have its place and the most important things to work perfectly: being connected, sleeping and freshening up."

The businesses that formerly occupied the parade of shops have closed or relocated in recent months:

I Knit London is now at Make Space Studios
Love & Scandal is moving to York Road
• Valerio has moved to new premises on the opposite side of Lower Marsh
• Waterloo Body Station is now located above the Balance cafe
• Gramex's Facebook page says the shop is still seeking a new home

Ruby Lucy will be one of three hotels in Lower Marsh. A stack of shipping containers has been installed over the winter on the yard where market traders' barrows used to be stored. Another hotel is planned on the site of Steve's B&B.

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