The popular Shop Girl Diaries blog by Emily Benet of the Crystal Plus shop in Tower Bridge Road has now been turned into a book which was launched earlier this month.
Emily's sharp observation and gentle humour soon gained a strong following.
Emily, an aspiring writer and journalist, started promoting her work on social networking sites and posted a link to her blog on the Facebook wall of Cambridge-based Salt Publishing.
"The book is testimony to the power of the internet – and good writing of course," said Salt Publishing director Jen Hamilton-Emery.
"We first came across Emily via Facebook and started reading her blog. We fell in love with it and decided 'this absolutely has to become a book'.
"Things started to get a bit surreal when we started reading ourselves in it!"
With publishers inundated with manuscripts and proposals, Emily's 'discovery' via Facebook is a remarkable success story.
A short film called Shop Girl Blog, filmed in the Tower Bridge Road shop, is currently in production.