The new cross-river Thameslink railway station at Blackfriars should be renamed Blackfriars & Bankside, say Lib Dem politicians Simon Hughes MP and Caroline Pidgeon AM.
Bermondsey and Old Southwark MP Simon Hughes and Caroline Pidgeon AM, the Liberal Democrat London Assembly leader, say that they have received an assurance from Network Rail that serious consideration is being given to the proposal.
Iain Coucher, chief executive of Network Rail, has said that he is "sympathetic" to the proposal and has initiated further work to be carried to examine the practical implications of the name change.
"The redeveloped station will be the first to span the River Thames," says Simon Hughes.
"It will also be the first station built with access from the south bank of the River Thames for 120 years.
"This is a golden opportunity to ensure that the name of the station highlights the direct access to attractions like the Globe, Tate Modern and the many new businesses and residential developments in the area.
Earlier this month we reported on the installation of the first section of the new roof of the station.
Caroline Pidgeon, who is working with Simon Hughes on this issue, added: "It is vital that Network Rail and Transport for London seriously consider this proposal. Putting a name on a map really does help in drawing tourists and other people to a locality.
"Without question this name change could be a huge boost to businesses and the other many attractions around Bankside, as well as local residents who are proud to live in the Bankside area."
Network Rail has confirmed to the London SE1 website that the proposal is under consideration.
"We are currently investigating a possible name change, with specific reference to the new entrance on the south bank of the Thames," said a spokesman.
"This process is in its infancy and we still need to discuss with local stakeholders, such as the council, key businesses and the train operating companies, how this might occur."