The former operators of the German-style Christmas market at Southbank Centre have applied to run a similar event outside Tate Modern on Bankside this winter.
If approved, the market will be open from mid-November until Christmas Eve with more than 30 stalls clustered around the southern end of the Millennium Bridge.
Plans for the market will revive memories of the Bankside Frost Fair held in the same location between 2003 and 2007.
Since 2008 Xmas Markets Ltd has run a German-style market on the section of the Queen's Walk in front of the Royal Festival Hall.
However, this year Southbank Centre has taken the management of the event in-house and says that it will move the stalls away from the river to reduce congestion on the riverside path and preserve views of the Thames.
In a planning application to Lambeth Council (14/04471/FUL), Southbank Centre says it has responded to feedback from the council and that the 2014 market will "better reflect the particular ambience of the South Bank".
This year's Southbank Centre winter festival will include a Christmas tree maze on Hungerford Car Park featuring more than 300 fir trees.